Meta unveiled its new AI agent, Muse, at the Connect event, positioning it as a consumer-facing product amidst a sea of enterprise-focused AI developments. While Sean O’Kane found some unclaimed money through Muse, he likened the experience to a party trick rather than a long-term solution. Kirsten Korosec sees potential for Meta in consumer AI, citing the company’s established user base and market position.

Anthony Ha suggests that Meta might be positioning itself differently, perhaps sensing an opportunity in consumer AI despite the competition from OpenAI and Anthropic. However, the trust issues surrounding Meta’s use of personal data remain a significant hurdle. Sean O’Kane agrees, noting that while the app might help with one-off tasks, the question of trust looms large when it comes to giving sensitive information to an AI.

The success of Muse will depend on whether consumers are willing to entrust a tech giant with their financial data, a task that Meta will find challenging given its history. If Meta can bridge this trust gap, it could revolutionise how we interact with AI in our daily lives. If not, it might just be a fun, if fleeting, digital companion.