Amazon has announced it will no longer use non-disclosure agreements (NDAs) when negotiating data center deals with local governments, following a similar move by Microsoft. This shift comes at a time when secrecy surrounding data centers has fueled community opposition, leading to hundreds of proposed and enacted moratoriums in major cities across the United States. The move is seen as a step towards greater transparency and, potentially, rebuilding trust in AI infrastructure. However, a wave of startups is betting on a different approach: by offering personal AI assistants that gain access to consumers' inboxes, files, and credit cards, these companies hope to capitalize on the growing demand for AI integration. The question remains: can transparency and consumer trust be achieved, or will AI infrastructure continue to face resistance?