Meta has announced that its AI app, Muse, has surpassed 10 million users, with a quarter of them engaging daily. The app’s shopping feature is particularly impressive, with users spending an average of over $200 per transaction. Beyond shopping, users are leveraging Muse for personal productivity tasks, enhancing their trust in Meta’s security features.

The tech giant aims to scale Muse, expecting it to generate more revenue per user than its family of apps. Plans for monetization include keeping Muse free for most users while charging for advanced features. Zuckerberg envisions a future where Muse connects with friends and family, making transactions smoother and more integrated.

While the financial success of Muse is promising, Meta’s Reality Labs division, responsible for smart glasses, is still facing significant losses. Scaling Muse could help improve this situation, potentially making the division profitable.

Meta believes in the long-term potential of Muse, even as it remains a compute-intensive application. Zuckerberg anticipates a tenfold improvement in cost efficiency in the next year, which could make it a cornerstone of their smart glasses strategy and the metaverse.