Snapchat has introduced AI Sponsored Snaps, allowing users to engage directly with brands using AI-powered agents. These ads, previously static and uninteractive, now offer a new level of user engagement through direct interaction, asking questions and receiving recommendations.

The move comes as over half a billion users have already conversed with Snapchat’s AI chatbot since its launch in 2023. Ajit Mohan, Chief Business Officer at Snap, asserts that “conversation is becoming the most valuable real estate in advertising.”

This new format not only aims to boost user engagement but also provides brands with access to nearly one billion monthly active Snapchat users. With 85% of users engaging regularly and over 950 billion chats being sent in Q1 2026 alone, the potential for increased conversions is significant.

However, not all are thrilled about AI ads seamlessly integrating into our social lives. As Mohan notes, “The real opportunity isn’t just putting ads into those environments; it’s designing formats that feel native to how people already talk.”