Threads is testing a new feature where users can mention Meta AI to get real-time context about trends and breaking stories. The beta version is currently available in Malaysia, Saudi Arabia, Mexico, Argentina, and Singapore.

The idea is similar to X’s Grok, allowing users to ask questions like “Why are people talking about the World Cup this month?” or “How are the Knicks doing in the playoffs?”. Meta AI will then respond as a public reply authored by the @meta.ai account. The responses will be in the language used in the post it was mentioned in.

By integrating Meta AI into its platform, Threads is positioning itself as not just a destination for chatting about news and trends, but also a place where you can get information and recommendations without having to leave the app.

The company notes that if users want to see fewer Meta AI replies, they can mute @meta.ai, use the “Not interested” option on any Meta AI post, or hide a Meta AI reply that appears directly on their post. Meta plans to learn from early feedback and improve the experience before expanding it.