OpenAI is reportedly exploring legal options after Apple's disappointing treatment of its ChatGPT integration into mobile products. When the deal was announced, Apple compared it to embedding Google in Safari, a move that excited OpenAI executives who expected significant revenue from subscriptions.

The reality has been far from ideal. OpenAI claims Apple intentionally failed to promote the feature and designed an unwieldy interface—forcing users to specifically mention 'ChatGPT' when using Siri and displaying limited information in small windows. These choices made it difficult for consumers to access the AI's features, leading to frustration at both ends.

OpenAI's executive, speaking anonymously, explained that Apple did not fully disclose how the integration would work during negotiations. This has left OpenAI feeling 'burned' and unwilling to engage in further partnerships with Apple, citing a lack of transparency and effort from their tech giant partner.

The fallout extends beyond just this integration; insiders tell Bloomberg that OpenAI is actively working with an outside legal firm on various options that could be formally executed in the near future. This development raises questions about the future of AI collaborations in the tech industry, as companies like OpenAI become more cautious about their partnerships.