Gemini has a creep problem. In recent months, that little sparkle icon has started showing up everywhere these days – in your inbox, Google Drive and now even on your browser menu bar. Like Microsoft’s Copilot before it, Gemini is becoming relentless in its quest to become part of everything you do.

The AI-everywhere fatigue is familiar to anyone who has ever used Windows 11. The constant nagging can be irritating, especially when the stakes are high. For instance, I recently encountered Gemini’s persistent sparkle icon in Google Docs, prompting me with suggestions to get it to write for me. As a blogger, this was unwelcome.

Recent studies have indicated that young people are less enthusiastic about AI and dislike it more the more they use the tools. Constantly nagging people into adopting something they don’t like rarely goes well. Microsoft learned this lesson the hard way with Copilot, facing backlash for its intrusive nature. Now, Google must be careful not to repeat those mistakes.

Another concern is that AI tools, such as Gemini, could pose a threat to developers. As tech companies lay off software engineers due to improved coding tools, offering assistance in writing cover letters may provide little comfort when jobs are being decimated by automation. This isn’t just a matter of user experience; it’s about job security and the broader implications for employment.