US advocacy groups have urged the Federal Trade Commission (FTC) to investigate Roblox over concerns of child safety and spending practices. Campaigners claim the popular gaming platform is at risk of exposing young users to strangers and pressuring them into making significant in-game purchases.

The complaint centres on alleged ‘unfair and deceptive’ practices, including complex in-game economies that can be difficult for children to understand. For instance, a 10-year-old spent over $7,000 (£5,200) in two months despite restrictions, highlighting the potential dangers.

Roblox argues its platform is designed for fun and connection rather than short-term engagement. The company states that most users do not pay and that its policies ban actual and simulated gambling. However, critics argue that features like daily reward streaks and social comparison mechanisms exploit children’s vulnerabilities.

In-game chat systems have also raised concerns, with reports of sexual references and grooming incidents even in supposedly safe spaces. As regulators grow more wary of digital engagement tactics, Roblox faces increasing scrutiny over its role in shaping the online experience for young users.