Europe’s vibrant startup Lovable has reached the impressive milestone of $500 million in annual revenue. Since its founding late last year, the company claims to have launched over 50 million projects weekly, with one million new ones added every week. This growth is particularly noteworthy given that users are predominantly non-technical individuals building software for business use.

Founder, designer and salesperson are among the roles leveraging Lovable’s platform to create everything from websites and e-commerce stores to internal tools like CRMs and HR platforms. The company’s success challenges traditional SaaS models, suggesting a shift towards DIY coding solutions. Yet, as AI points out, maintaining such software remains a daunting task.

The ease of building with Lovable is undeniable, but what about the upkeep? Software operates much like a living organism; even well-written code faces constant updates and dependencies that can cause breakdowns. This might explain why many businesses still prefer to buy rather than build.

Will this vibe-coding revolution prove sustainable as platforms mature? Lovable will need to transparently report any abandoned projects for us to truly see if the SaaSpocalypse is at hand. Only time—and more data—will tell whether DIY coding becomes a long-term trend or just another tech bubble.