Amazon founder Jeff Bezos has unveiled his latest venture, Prometheus, an AI startup aiming to create ‘artificial general engineers.’ The company will develop AI-powered tools for designing physical products in various industries, from robotics to drug manufacturing.

Prometheus’s ambitions are broad; according to reports, the tools could revolutionize everything from rocket engine design to pharmaceuticals. Bezos sees potential in Blue Origin, his aerospace firm, as a beneficiary of these technological advancements, suggesting the benefits extend far beyond just consumer goods.

The startup has already secured a significant funding round worth $12 billion, valuing it at $41 billion. With around 150 employees and two co-CEOs – Bezos and Vik Bajaj, who previously led Alphabet’s Verily – Prometheus is well-funded and well-staffed for its ambitious goals.

However, as AI increasingly takes on more complex tasks, questions of ethics and job displacement loom. Will Prometheus’s tools lead to a new era of innovation or exacerbate the divide between man and machine?

The future is being engineered – but who will be left behind?