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Apple exec bets on AI, leaves big headset losses behind

As tech shifts focus to smaller screens, what will humanity’s future interface look like?

Paul Meade, Apple's visionary vice president of the Vision Pro project, is joining OpenAI to lead its hardware team. This move comes amid reports that Apple’s costly augmented reality (AR) headset hasn't met expectations. However, with plans for more affordable smart glasses ahead, the company remains optimistic about competing in a rapidly evolving market dominated by Meta.


Meade's exit is framed as part of CEO John Ternus' reshuffle at Apple, which reportedly left some vice presidents feeling demoted. This shake-up could be a strategic shift towards prioritizing AI and more modest devices over grand AR ambitions.


Meanwhile, OpenAI is working with former Apple chief design officer Jony Ive on an AI-driven device claimed to be less stressful than a smartphone. While details are hazy, the project hints at a future where technology seeks to soothe rather than overwhelm us.


The departure raises questions about Apple's long-term vision for AR and whether they'll continue pushing ambitious hardware projects or pivot towards more practical applications of AI like smart glasses. As we ponder these changes, consider: will humanity’s next interface bring us closer together, or simply smarter screens?

Original source:  https://techcrunch.com/2026/06/27/apple-vision-pro-exec-is-reportedly-leaving-for-openai/
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