Lorde recently took to the stage at Real Cool Festival in Madrid to deliver some candid thoughts about smartglasses. During her performance, she made it clear that Ray-Ban’s collaboration with Meta on these AI-enhanced glasses didn’t impress her. 'Fuck the glasses,' she said emphatically, adding, 'Don’t get the glasses. Not sexy.' These comments were captured and shared widely.
Meta's smartglasses have faced renewed scrutiny as the tech giant reportedly plans to launch a pair of devices that continuously record wearer data. Lorde’s public stance could be seen as a cautionary note for consumers wary of constantly monitored technology.
Adding an interesting twist, Lorde was followed on stage by Blackpink's Jennie, who is currently promoting Ray-Ban Meta AI glasses in advertising campaigns. The juxtaposition of these two stances raises questions about brand loyalty and personal beliefs in a rapidly evolving tech landscape.
The controversy around smartglasses underscores broader debates about digital privacy and the integration of technology into everyday life. As Lorde puts it, perhaps we need to be more discerning about what kind of tech we embrace.
