Anthropic, the company behind Claude, is assembling a crack team of chip designers to create custom hardware tailored for their advanced AI needs. This move comes as demand for Claude surges and other tech giants like OpenAI and Google deepen their chip collaborations.

The rationale? To ensure Claude can run faster and more efficiently than ever before. Last month, reports suggested Anthropic might partner with Samsung on this venture, but the company has since confirmed they are co-designing hardware themselves to meet growing demand.

For context, OpenAI’s Jalapeño chip is made by Broadcom for inference tasks, while Google DeepMind relies on Alphabet's TPUs. Meta is also in the thick of it with its MTIA accelerators. By designing their own chips, Anthropic aims to scale Claude more effectively, a strategy many peers are already adopting.

In a job posting, Anthropic specifically seeks engineers with chip design experience for their 'custom silicon team'. This development highlights the growing importance of hardware in AI, as software and hardware increasingly need to work in tandem to meet the demands of advanced AI models.