Reddit is testing a new format that turns text posts into audio and video content, using AI to vocalise user comments. The company has selected some old posts from r/boardgames as early examples of this format, with AI voices reading through responses to requests for road trip games. While the new format may seem like a step into the future, it introduces its own set of challenges, such as potential mispronunciations and inaccuracies in cited comments.

Reddit's move aligns with their recent focus on modernising content experiences, following an earnings call where CEO Steve Huffman hinted at creating a listened-to version of Reddit. The company says this experiment is just the beginning, with plans to expand it over time. For now, users can toggle between reading text and watching video content.

The launch follows earlier experiments such as video replies on Reddit, indicating a broader shift towards diversified content formats. As AI continues to evolve, integrating it into everyday online interactions may become more commonplace. But will humans still be able to tell the difference?