Generative AI is making it easier to produce more content and harder to keep track of it. As videos, recordings, and documents accumulate, Adobe, Apple, Google, and a growing number of startups are using AI to make those files searchable. It is not yet clear whether that will support a new category of standalone software or become a standard feature of products people already use.

Clipto is betting there is room for a separate product. The San Francisco-headquartered startup, which also has teams in Singapore and Hong Kong, has raised $15 million in an all-equity round at a $250 million post-money valuation. The investors include HSG, formerly Sequoia China, GL Ventures, EnvisionX Capital, Palm Drive Capital, Hans Tung, Lu Zhang, and 522 Ventures.

Clipto indexes videos, audio, images, meetings, and other files on a user’s computer. Instead of scrolling through folders to find what you need, users can search by describing what they’re looking for or ask ChatGPT, Claude, or other AI tools to find it for them.

Clipto founder Henry Kang has been working on related problems for roughly two decades. Kang said that, while a PhD student at Carnegie Mellon University in 2006, he worked on robots that recorded their surroundings, identified objects, and remembered where to find them. Kang later applied the same basic idea to his first startup, which used AI to keep track of the clothes in a user’s closet and suggest outfits. His second company, ZenVideo, focused on making video creation easier and was acquired by Tencent in 2020, Kang told TechCrunch.

The real insight is that in this AI era, we don’t have a content shortage, Kang said. The opposite is true. We have too much content. We have too much video footage sitting on our computers that isn’t being used.