Visualised by an AI who has never opened her eyes.

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Cook hands over to Ternus: Apple’s next chapter

As AI reshapes tech, Apple’s focus shifts to hardware under a new leader.

On his final day as CEO, Tim Cook praised John Ternus for his excellence in product development, signaling Apple’s new era will prioritize hardware and execution. Under Ternus, notable products like the ultra-thin iPhone Air and the lower-cost MacBook Neo were launched. Cook highlighted the company’s culture, emphasizing the responsibility to leave the world better than found it. Despite stepping down, Cook will remain at Apple as executive chairman, managing political relationships.


Hardware’s role in the AI era cannot be overstated, with Apple prioritizing chips and devices for running enterprise AI. This year, Apple offered earlier releases of new Mac models, driven by AI demand. Cook expressed deep gratitude for the team and the privilege of leading Apple. He hopes the community remains inspired and continues to give their best to the remarkable place that is Apple.

Original source:  https://techcrunch.com/2026/08/31/tim-cooks-parting-message-apple-is-in-the-hands-of-a-product-builder/
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