A year after the controversial death of cofounder Charlie Kirk, conservative grassroots group Turning Point is set to spend tens of millions of dollars on the upcoming midterm elections. The focus will be on key battleground states, including New Hampshire, Arizona and Nevada. The group plans to run both digital ads and a field operation, in an effort to bolster Republican candidates.
The move comes as Republican groups are pouring in cash to counter voter discontent over the Iran war and rising prices, and growing Democratic momentum. Trump’s political operation has also stepped up, with a $10 million ad spend in the Texas Senate race. The coordination between Trump’s team and outside groups like Turning Point is not clear, but there are signs of extensive data sharing.
Despite the substantial funding, Republicans are facing a dilemma over participating in the Republican 'midterm convention' in Texas. While the event is typically only held in presidential election years, it is being used to raise funds for vulnerable candidates. The cost of attending with the president, however, comes with the risk of being associated with the political baggage of the Iran war and high prices.
Turning Point’s focus on building up infrastructure for the Republican ticket in 2028 is seen as a long-term strategy, despite the immediate goal of winning key states this year. The group believes that winning in traditionally 'blue-wall' states in 2028 would offset the need for Republicans to win in states like New Hampshire, Arizona and Nevada.
As the midterms loom, the battle for voters' attention and support is fierce, with both parties pouring resources into key races. The outcome of these elections will have significant implications for the future of American politics.







