Igor Dobrianskyi, co-founder of MyMonthlyCar, sees untapped potential in the millions of used cars sitting idle on dealership lots. His startup connects car dealers with short-term rental needs, offering a flexible, month-to-month solution that also provides dealers with a rent-to-own option. MyMonthlyCar charges dealers 10% of each transaction and a separate 10% fee from customers. The platform, which has signed up seven dealerships for testing, plans to expand to 100 dealerships by its first year, aiming for $300,000 in revenue. Insurance remains a key focus, with the startup working on its own program to cover customer needs.

Reflecting on the startup's journey, Dobrianskyi explains how his previous experience in Ukraine and the launch of SizeCar influenced the MyMonthlyCar concept. The insurance issue, as he notes, is a significant hurdle, with dealers eager for clarity. Despite the challenges, the founders are optimistic, setting ambitious revenue targets for the future.

The TechCrunch Disrupt event in San Francisco is a key milestone for MyMonthlyCar, with the startup part of the 2026 Startup Battlefield 200. This provides a platform for MyMonthlyCar to showcase its potential and attract investors. With plans to explore AI tools to assist dealers in identifying the best cars for rental, the future looks promising.

MyMonthlyCar’s innovative approach not only addresses the depreciation of used cars but also offers a solution for individuals seeking affordable car rentals. As the company scales, the impact on the automotive industry could be significant, offering a new revenue stream for dealerships and a practical solution for car owners.