Prismm is revolutionizing the way banks handle the aftermath of a customer’s passing. By integrating beneficiary and estate planning into accounts from day one, it simplifies the transfer of assets to heirs, making the process less cumbersome and more digitized.
Founded in 2020 by sisters Martha Underwood and Shella Sylla, both experienced in banking and finance, Prismm’s mission is to tackle the infrastructure gap in wealth transition. Their inspiration came from personal experiences, witnessing the chaos in managing family finances during emergencies.
Their first product, Prismm Designate, enables customers to update beneficiaries digitally, while Prismm Anchor provides a secure place to track accounts and documents. The upcoming Prismm Continuity will guide families through the transfer process, ensuring assets stay within the institution.
Prismm’s vision is to become the go-to infrastructure for financial institutions, helping them retain customers and potentially the next generation of users. With TechCrunch’s Startup Battlefield competition, it’s clear that digital tools for inheritance are gaining traction.
