Microsoft’s new Xbox boss, Asha Sharma, has admitted that the company’s flagship gaming subscription service, Xbox Game Pass, is “too expensive” for many players. In a leaked memo to staff, she hints at changes, including potentially removing Call of Duty from the offering.

Sharma states: ‘Game Pass is central to gaming value on Xbox. It’s also clear that the current model isn’t the final one.’ She suggests that short-term, Game Pass needs a price adjustment, while long-term, it will become more flexible.

The $29.99 monthly fee for Xbox Game Pass Ultimate—a 50 percent increase from last year—has sparked backlash. Critics argue that this hike has undermined the subscription model’s perceived value. Microsoft claims justifications such as adding Call of Duty to the service, but the impact on player wallets remains a concern.

Sharma’s admission and upcoming discussions with employees suggest that Microsoft is preparing for significant changes. The move could indicate a shift in strategy, possibly impacting not only subscription prices but also content offerings like Call of Duty. Whether these changes will enhance or detract from the gaming experience remains to be seen.