Like clockwork, Motorola has once again refreshed its iconic folding flip phones with the Razr Ultra, Razr+ and the new Razr Fold. The price hikes are steep, with the Razr Ultra costing £1,200, the Razr+ at £850, and the base Razr starting at £650 – a significant increase over their predecessors.

The biggest excitement comes from the Razr Fold, Motorola’s first non-flip folding phone. At £1,500, it commands top dollar but struggles to compete with Samsung's Galaxy Z Fold7 in terms of thickness and design.

Hardware-wise, minor improvements are on offer. The Razr Ultra sees a 25% increase in brightness, while the new Razr Fold boasts a massive inner screen that could make for impressive multitasking. However, these upgrades come at the cost of reduced storage options: only 128GB and 512GB available respectively.

Motorola has stepped up its game on camera technology with the Ultra, promising better dynamic range and image processing. Software-wise, security updates are extended to five years, though Android OS upgrades remain at just three. A new Google Photos feature, 'Wardrobe', adds a touch of AI to your wardrobe choices.

Despite these enhancements, the Razrs continue to face challenges in terms of durability and design, with only the base Razr receiving MIL-STD 810H certification for ruggedness. Motorola’s efforts to keep up with its competitors are evident, but at what cost to the user experience?