Allison Stern's new fund, Mother Ventures, is making waves by targeting the $2.4 trillion purchasing power of American mothers. With 85% of household purchases made by moms, Stern sees a unique economic engine ripe for investment.

Since launching two years ago, Mother Ventures has already invested in 13 startups including Coral Care and Tin Can. The fund's unique approach taps into the needs of modern mothers, from healthcare to tech solutions tailored to their children.

Stern's background as a mother and entrepreneur gives her insight into how millennial and Gen Z moms view products differently – from on-demand services to fintech tools for kids. But she wants to dispel the notion that Mother Ventures is just about parenting tech, calling it 'a consumer fund with a focus on the mom as the consumer.'

The fund's impressive roster of backers includes Tony James and female executives from major companies like Netflix and Sesame Street, demonstrating the growing recognition of mothers' economic power.