Why this skincare brand is selling Avocados for $302. Umm, it’s a 100% Natural Glow-Enhancing Vitality Orb, actually.
Skincare giant The Ordinary has unveiled its Markup Marché pop-up shop in New York City, where avocados cost $305.90 and bananas are priced at $175.90. But fear not, for these aren’t your regular fruits – they’re 'All-Natural Magical Energy-Boosting Bars' and 'Premium Vitality Orbs', respectively.
The pop-up, a collaboration with Uncommon Creative Studio, aims to highlight the absurdity of luxury branding language by applying it to everyday products. Shoppers can also sample 'The Jargon Bar', a juice bar reimagined with skincare industry buzzwords and gimmicks, or create their own ridiculous product labels.
According to Nils Leonard, co-founder of Uncommon Creative Studio: ‘When you see those same tactics used on everyday items, it exposes just how powerful and sometimes absurd – those signals of value can be.’ The study reveals that UK consumers are willing to pay up to £20 more for 'magic' products, while US consumers would fork out 45% more for premium packaging.
The campaign is a playful yet illuminating look at an industry shrouded in empty word salad. For those interested, Creative Bloq's daily newsletter brings the latest in art, design and technology, or download their app for your mobile device.
