Update July 16, 2026 (3am PT): OnePlus has announced that it will no longer launch new products in the United States and Europe. The company stated in a statement to TechCrunch: “After careful assessment, OnePlus will no longer launch new products in Europe and North America. All users’ rights and interests, including after-sales support and software updates, will remain fully guaranteed.”

Amid rising consumer electronics prices and sluggish demand for new purchases, Android phone maker OnePlus is winding down its U.S. and European operations this week, according to a report from Bloomberg. The company’s parent firm Oppo is also shuttering OnePlus shops in India, one of its biggest markets outside China.

OnePlus was founded by Pete Lau and Carl Pei in 2013 with the aim of producing affordable Android phones for tech enthusiasts. Over time, it expanded its offerings, creating global demand for its products. As the price of its flagship phones increased, OnePlus ventured into more affordable options under its Nord series.

Analytics firms like IDC and Counterpoint predict that smartphone shipments are set to decline by over 13% in 2026 due to a limited supply of memory chips described as RAMageddon. Oppo faced a double-digit shipment decline year-over-year for the second quarter of 2026, with weak demand across most of its key markets.

The company plans to continue operating OnePlus in China and sell Realme phones abroad in regions like the Nordic region, where it has been successful. According to the Bloomberg report, Oppo’s shipments to other companies have dwindled over the past year, with its share of U.S. shipments dropping below 1% last year.