Roku has increased the price of its streaming devices, with the cheapest HD Streaming Stick now costing £29.99 more than before.

The Roku Ultra, which previously retailed for £99.99, is now priced at £149.99, marking a significant jump of over £50. Other devices such as the Streaming Stick Plus and Roku Streambar SE have also seen their prices rise correspondingly.

Roku has acknowledged that the ongoing memory shortage is to blame for these price hikes, with the issue expected to persist until at least 2027. This comes amid a broader trend where tech giants are grappling with rising costs due to prioritization of demand from AI companies.

Despite the price increases, Roku is currently offering some devices at their original prices through a sale, but these deals require you to visit an archived web page. Meanwhile, Fox has announced plans to acquire Roku, potentially adding another layer of complexity to this evolving landscape.