Apple reported a robust quarter in Q3 2026, with a 22% increase in iPhone sales and $54.25 billion in revenue from iPhones alone. However, the services division took a dip, raising eyebrows among investors.

The company’s overall revenue stood at $109.42 billion during the quarter, driven by strong Mac sales thanks to the MacBook Neo's popularity. Yet, price hikes to address memory shortages could spell trouble for future sales—leaving prospective buyers in limbo as they ponder whether now is the time.

Tim Cook hinted that memory costs are set to rise further, potentially impacting Apple’s bottom line and consumer behavior. While it seems business is mostly as usual at the moment, the looming storm clouds might just change the game for tech enthusiasts everywhere.