Genesis has unveiled its new electric SUV, the GV90, which promises to blend luxury and innovation in a unique way. Drawing inspiration from its Neolum concept, the GV90 introduces several firsts, including pillarless coach doors (now affectionately called the Neolum Arch Gate) and an impressive safety feature: the world’s first roof airbag.

Based on the E-GMP platform that also powers Hyundai's Ioniq 9 and Kia's EV9, the GV90 offers a seven-seat configuration for everyday use. However, for those seeking the ultimate luxury experience, Genesis has introduced a four-seat version that closely resembles its concept car. This move towards electric flagships signals a significant shift in the automotive industry, though it might be out of reach for most.

The GV90's interior is both sleek and sophisticated, featuring thoughtful touches like leather, wool, and wood elements. Its three-row design ensures ample space for passengers, making it an ideal choice for families or those who value versatility. The safety features, including the roof airbag, are designed to keep occupants safe in various driving scenarios.

All in all, the GV90 represents a bold step towards electric luxury, combining advanced technology with traditional luxury elements. It’s not just about going green; it's about elevating the entire experience of driving.