Tesla has ended its Solar Roof program, discontinuing solar panels designed to mimic regular roofing tiles. The product was deemed financially unviable after several website updates indicated the company’s decision.

Launched in 2016 and achieving mass production only in March 2020, Solar Roof faced significant expenditure and delays according to CEO Elon Musk. Wood Mackenzie reported that by 2023, it had been installed on just 3,000 US homes — far short of Tesla’s target of 1,000 installations per week.

Despite this setback, the company is making progress with its regular solar panels, planning a new factory near Houston, Texas, to boost production. The financial viability of alternative technologies remains a complex issue for tech giants.