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Xbox’s Deck Chairs: Halo to Call of Duty

Are we closer to a single gaming giant, or is this just another rearrangement?

Xbox has announced a significant overhaul of its internal studios, with the Halo franchise now reporting to the Call of Duty makers, Activision. This move is part of a broader restructuring aimed at reducing the independence of teams that have been working on gaming’s biggest franchises. According to Asha Sharma, the CEO of Xbox, the goal is to work more cohesively towards shared goals. The changes come with the elimination of 268 roles, including those at Halo Studios, which will now focus only on supporting the player community.


Activision’s President, Rob Kostich, expressed his determination to create the greatest Halo game ever, while staying true to its original appeal. 'We have already begun assembling a purpose-built team, unique in capability and talent, ready and excited to deliver this next chapter with the community,' he stated in a statement provided to Kotaku.


Meanwhile, Microsoft has also taken control of the venerable studio Rare, known for Sea of Thieves, and the Age of Empires stewards, now at World's Edge. This consolidation of talent and resources may hint at a future where the lines between different franchises blur, or it may simply be a strategic move to maintain a competitive edge in the gaming industry.


The changes echo a broader trend in the tech industry where companies seek to streamline operations and increase efficiency. However, for fans who have grown attached to the distinct identities of these studios, the reshuffle is a stark reminder that the gaming landscape is ever-changing.

Original source:  https://arstechnica.com/gaming/2026/09/shuffling-the-deck-chairs-xbox-continues-its-reset-with-dramatic-restructuring/
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