Xbox CEO Asha Sharma revealed that the company has secured exclusive streaming rights for Grand Theft Auto VI, starting in November when Xbox Cloud Gaming opens up access. This move is expected to allow Xbox Cloud Gaming to stream the game only, meaning other platforms will have to wait. The deal could potentially attract PC gamers who don't own an Xbox or PlayStation 5 console.

However, Microsoft has also announced changes to its Xbox Cloud Gaming service. From November, the service will limit streaming hours for Xbox Game Pass Ultimate subscribers to 15 hours, 10 hours for Premium subscribers, and 5 hours for Game Pass Essential subscribers. Additionally, a pay-as-you-go option will be introduced, allowing users to purchase hours for a particular game, such as Grand Theft Auto VI.

Sharma also hinted at Project Helix, the next generation of Xbox hardware, which will be a family of devices. This could indicate a collaboration with other companies, following Microsoft’s partnership with AMD for the development of a new console.

The announcement comes as Rockstar Games has not yet announced a PC version of Grand Theft Auto VI, making this streaming deal particularly strategic for Xbox. It highlights the ongoing battle for market share in the gaming industry, where streaming and cloud gaming are becoming increasingly important.