Xbox has slashed the price of its subscription service, Game Pass, in the UK and other territories. The Ultimate tier now costs £16.99 a month, down from £22.99, while PC Game Pass drops to £10.99 from £13.49.
However, new Call of Duty games will only be added to the more premium Game Pass Ultimate and also PC Game Pass about a year after their release. This move has divided fans, with some praising Xbox for addressing price concerns while others express distrust over future changes.
The recent leak of an internal memo from Asha Sharma highlights the challenge Microsoft faces in regaining trust among its audience. Business professor Joost van Dreunen suggests that under Sharma’s leadership, Xbox may shift towards monetizing audience attention more than subscription services or content.
For those who subscribe for just a few months to play new Call of Duty titles, this change means they now have to either be patient or purchase the game outright. Chantelle Parker, a Call of Duty fan, sees it as an advantage, stating that casual gamers will likely buy the game separately anyway.
The price cut makes Game Pass more accessible to a broader audience, which is seen positively by many. However, the exclusivity of new Call of Duty titles could alienate some fans who are used to getting them early on their release date.







