2026 marks the 30-year anniversary of Pokémon, which debuted on Nintendo's original Game Boy in 1996. The series has since grown into an unparalleled media phenomenon, bigger even than Mickey Mouse and Star Wars combined. To celebrate, a range of exclusive merchandise has been released, with much of it selling out within minutes.

For gamers wanting to relive the beginning, Pokémon FireRed and LeafGreen for Nintendo Switch are available as digital remakes, offering modern upgrades while maintaining the original charm. Meanwhile, Puma’s collaboration with Pokémon offers a range of apparel, including oversized jerseys and Pikachu-themed sneakers, perfect for both kids and adults.

Gaming furniture specialists Secretlab have also jumped on the bandwagon, creating a trio of chairs inspired by Gen-1 monsters like Pikachu, Gengar, and Eevee. These are undoubtedly some of the pricier options but offer robust back support. Target is doing one of the biggest collaborations in the US with a wide range of exclusive goods. From Trapper Keeper notebooks to adult-sized Pokémon trainer jackets and even fragrances, there’s something for every Pokéfan.

Finally, Build-a-Bear has brought back its retired Eeveelutions, allowing fans to pick up custom cuddlies from multiple generations of the game series. With such a wide variety of products available, it seems that Pokémon's legacy is as strong as ever, proving that catching them all isn't just for kids.