Roblox is rolling out a new feature called Build, which allows users to generate basic games directly from their phones using text prompts. The tool leverages both Roblox's proprietary AI models and open-source ones, making game development more accessible for novices.

This move by the platform hints at a future where AI not only plays but also creates within its virtual worlds. However, Roblox is keen to maintain quality standards, ensuring that games made with Build are subject to the same retention-based criteria as other offerings. No one is immune from these new tools—so get ready for a flood of amateur game creations!

Initially available in New Zealand, the feature will expand over the coming months, with a base-level version being free to use. The company envisions additional paid options for power users, though details remain scarce.

Roblox is also developing new AI agents designed to assist developers, including playtesting agents, analytics tools, and experiment-runners that aim to enhance engagement and monetization. These will complement the Build feature in both Build and Studio environments.