Power-washing, pool-cleaning and mowing: these mundane jobs have found new life as engaging video game pastimes. PowerWash Simulator, launched in 2021, has sold over 17 million copies, with its sequel nominated for Bafta Games Awards.
The game's soothing repetition and simplicity have resonated during a stressful time, offering players a meditative experience. CEO Kirsty Rigden believes the games engage just enough brain power to be satisfying without feeling overwhelming.
These simulators tap into a broader trend seen on social media, where influencers share content about cleaning or clearing up. The genre provides an escape from daily pressures and has even been linked to mental health benefits in academic studies.
The calming nature of these games mirrors activities like colouring books or knitting, offering a sense of accomplishment through the simple act of making something orderly again. Rigden notes that many players have shared how such games help them during difficult times, including cancer treatments.
As this trend continues, future games might explore cathartic themes while maintaining their unique benefits in absorbing attention and lifting moods for those with low energy levels.
