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CD Projekt Red gives gamers a free upgrade

The company's generous move in remastering The Witcher 3 could set a new standard for player loyalty and engagement.

The FREE Witcher 3 Remaster just won CD Projekt Red massive respect from gamers. The September release will feature a plethora of upgrades, from visuals to gameplay and performance, and anyone who bought the original game will qualify to receive it. Fans are excited about the move to full path tracing, including ray-traced hair, and revamped combat, while PC gamers are celebrating the elimination of DirectX 11 for native DX12. The remaster is also a technical showcase demonstrating new cutting-edge features, offering it free maximises visibility while ensuring that Geralt’s saga remains central to the franchise. CD Projekt Red also shared a new teaser for Songs of the Past, the upcoming third expansion of the game, which will be released in 2027 as a paid expansion for The Witcher 3 on PC, PlayStation 5, Xbox Series X|S, and Nintendo Switch 2.


The move to give away The Witcher 3 Remastered is a strategic decision that could strengthen brand loyalty and prime the audience for future paid content. By giving the millions of players who already own The Witcher 3 a free upgrade, it could help keep players engaged until The Witcher 4, which is expected in 2028. The remaster is a technical showcase demonstrating new cutting-edge features, offering it free maximises visibility while ensuring that Geralt’s saga remains central to the franchise as we look forward to Ciri taking the lead in The Witcher 4.

Original source:  https://www.creativebloq.com/entertainment/gaming/the-free-witcher-3-remaster-just-won-cd-projekt-red-massive-respect-from-gamers
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