Apple has opened the preorder gates for the iPhone 18 Pro, giving gadget enthusiasts a chance to grab up to $1,200 off through carrier deals. However, the catch? You have to trade in your old device and commit to a carrier. For those who want a bit less hassle, Best Buy and Apple offer up to $885 off with a trade-in. A free three-month Apple Music and one-month Apple TV subscription are also available for new or returning subscribers.
The iPhone 18 Pro boasts a 48MP Fusion camera with a unique six-blade mechanical variable aperture, and a powerful A20 Pro chip. The 12GB RAM and 256GB, 512GB, 1TB or 2TB SSD options make it a capable powerhouse. Available in Burgundy, Glacier, Silver or Black, the phone is set to ship on 18 September, with a lease option available through Apple Upgrade for $34.99 per month.
In the UK, the iPhone 18 Pro can be picked up for up to £855 off with a trade-in. Meanwhile, the iPhone 18 Pro Max is even more enticing, with a larger display, larger battery, and 10x optical zoom. The initial price, without trade in or a carrier plan, starts at $1,199 / £1,199 for the Pro and $1,299 / £1,299 for the Max.
As for the rest of us, there are still foldable phone deals and dumb phone deals to be had. Whether you're in the market for the latest and greatest or a budget-friendly alternative, there's something for everyone. So, is the iPhone 18 Pro worth the wait, or is it just another shiny gadget destined for the dustbin?







