How do you turn the mundane into the magical? For artist James Gurney, it's all about a balanced approach. In his view, working from imagination and observation are indispensable to each other.

Gurney’s famous Dinotopia series, a world where humans and dinosaurs coexist, is a testament to this philosophy. His vivid paintings and books are rooted in meticulous observation, ensuring that his fantastical creations feel believable and immersive.

This advice is particularly relevant in today’s digital age, where reference material is abundant. Gurney cautions against relying too heavily on it or ignoring it entirely, suggesting that observation enriches the creative process, making imagination more compelling.

By looking at reality with an artist’s eye, you transform ordinary scenes into fertile ground for invention. Notice the shapes, the colours, the possibilities in the everyday. Gurney’s approach shows that creativity is a constant interplay between the seen and the unseen, making both more fascinating.

So, next time you’re facing a blank canvas, remember: the world is full of inspiration, and imagination can make it even more magical.