“Designed to Be Red: Native American & Indigenous Poster Works” is now on view at Poster House in New York City until February 21, 2027, showcasing over 100 years of visual history by Indigenous designers.

The exhibition, curated by Brian Johnson (Monacan Indian Nation), addresses the impact and importance of Indigenous design, challenging colonialist narratives through works that range from psychedelic posters to protest art and public service announcements.

Modern artists such as Kent Monkman, Jeffrey Gibson, and SIYO-WIN are featured, demonstrating ongoing influence in contemporary design. Johnson explains that until recently, Indigenous people were often seen as craft makers and ethnographic objects, but this show highlights their presence and creativity.

The exhibition divides into five sections, each telling a different story: Indigenous joy, creative sovereignty, resistance and protest, the complicated realities of life, and extractive marketing, which houses some problematic works. Despite these, the overall narrative is one of resilience and innovation.

This exhibition stands out for its modern approach, providing a stark contrast to larger institutions that often fail to capture the dynamic nature of Indigenous design.