The new You Can See Everything poster, a chilling teaser for Nathan Fielder’s upcoming documentary, has become a viral sensation. The poster’s suffocating design, with Elizabeth Holmes’s almost inhumanly wide, bright blue eye staring back, creates a palpable unease. Despite Fielder’s straight-faced image in the background, the overall effect is uncannily unsettling.

The stark, minimalist design of the title, slightly cut off on the sides, adds to the poster’s subtly suffocating impact. One user on X commented, ‘The reflection in the eye is doing more acting than most lead performances this year.’ Another added, ‘You could tell me this was a horror movie and I’d believe you.’

This poster, more than any horror film, seems to be the embodiment of the documentary’s subject, Elizabeth Holmes, and the controversial world of Silicon Valley. It’s a stark reminder of the power of design in evoking fear and discomfort.

The poster’s quasi-uncanny feel, with its half-concealed smile and blurred background, is a masterclass in minimalist horror. It’s both a reflection of the documentary’s subject and a commentary on the unease surrounding her story. Whether it’s a nightmare or a masterpiece, the poster is certainly a conversation starter.