Bentley’s bold move with the Torcal reveals a fascinating challenge in electric vehicle (EV) design: mimicking the soul of a classic car. But is it enough to satisfy petrolheads?

Max De Lucia, co-founder of DLMDD, believes that sound is the new frontier in automotive experience. ‘It’s about evoking the same feelings’, he says, ‘the rhythm, the imperfections, the response to your foot’.

The question of whether EV sounds should mimic classic engine growls or create a completely new auditory language is still up for debate. For those who value the thrill of driving, the answer might be both.

But as EV regulations mandate sound requirements, the potential for innovation is vast. Will we see iconic sounds become as synonymous with brands as McDonald’s arch or Netflix’s logo?

The future could be about crafting a holistic sensory experience, a brand world delivered through all the senses, rather than just one note. Only time will tell if these efforts will truly capture the essence of the driving experience.