Chloé Templeman, executive creative director at Pearlfisher, shares insights on pet peeves, imposter syndrome and the unrelenting nature of creativity. She reveals her undying love for 'so bad it’s good' design, and why AI feedback is a no-no in her books. Creativity, Chloé asserts, is not just a job but a lifestyle, with inspiration constantly flowing.

When asked about her biggest imposter syndrome experience, Chloé reflects, 'I didn’t operate the same way they did, and I was secretly convinced I shouldn’t be in the role.' Yet, she found comfort in winning a big pitch, realising that diversity in perspectives is a strength. This realisation helped her overcome self-doubt and embrace her unique approach.

Chloé’s pet peeve is the use of AI for creative feedback. She argues that algorithms, while valuable for refining opinions, lack the human touch and context necessary to push boundaries and innovate. 'If we’re trying to push the status quo and do something genuinely brave, asking an algorithm for its opinion is the quickest way to kill that momentum and play it safe,' she warns.

Perhaps most strikingly, Chloé explains, 'Creativity isn’t a job you clock out of; it’s a lifestyle. I see the world through a completely different lens, pulling inspiration from the most unexpected places 24/7, always thinking. I honestly love it and couldn’t see myself ever not doing it.'

In a world where technology rapidly advances, Chloé’s words remind us that the human touch remains irreplaceable in the creative process. Her passion for diversity and her belief in the human perspective are a powerful reminder of what sets creativity apart from automation.