Apple has once again flexed its branding muscle, this time rejecting a Chinese keyboard maker's EU trademark for a citrus fruit logo. The design, complete with segmented fruit and leaf motif, was deemed too similar to the iconic Apple logo by the EUIPO.

The move highlights how deeply ingrained Apple’s minimalist design is in the tech world, where even a bite-sized segment of a lemon can trigger trademark battles. While the EUIPO acknowledged some similarities, it ultimately sided with Apple, citing its notoriety and the risk of customer confusion.

This isn't the first time Apple has fought over fruit logos; two years ago, they were embroiled in a dispute over a Pear logo that ended as bafflingly as it began. Some argue that Apple’s design legacy has become so pervasive that even console giant Xbox might have been inspired by it.

The incident showcases the power of timeless branding and the lengths companies will go to protect their visual identities. With Apple's emblem being instantly recognisable, the tech behemoth continues to assert its dominance over logo territory.