McDonald's Malaysia has created a baffling ad that has left internet users scratching their heads. A simple pair of fries bent into what could be mistaken for legs has fans guessing who the restaurant is honouring.

Some have recognised the design as a reference to Michael, the biopic starring Michael Jackson's nephew, while others see it as just two people spooning or even a 'fry man desperately needing to pee'. The ad’s cleverness lies in its minimalist approach and subtle nod to pop culture.

Despite the mixed reactions, the design has garnered praise for its innovative use of food branding. Design enthusiasts are divided, with some calling it genius and others bewildered by its simplicity. One Redditor joked about seeing people spooning, while another found it hard to believe anything could be missed in such a straightforward concept.

For more on McDonald's creative campaigns, check out their taste test controversy or their viral print ads that have taken the internet by storm.