KISS Radio has unveiled a vibrant new identity, complete with puckered logo and cheeky 'x' motif. Aimed at Gen Z, the rebrand uses playfulness to attract a new audience in an increasingly digital world.

Created by NOT Wieden+Kennedy, KISS's new look features custom icons for each sub-brand, allowing them to stand out while still maintaining the overall 'KISS' vibe. The design is all about fun and personality – from warped typography to animated puckered shapes, everything feels like a playful kiss.

Adam Hunt of NOT Wieden+Kennedy explains that the 'x' logo represents more than just a kiss; it's a sign-off style often used by KISS’s target audience. This chatty feel is complemented by unconventionally placed logos and cheeky text.

The simplicity of the design is key, but what makes it work so well is how it behaves like a kiss – not just in appearance but in function too. The rebrand proves that even in the age of streaming platforms, radio can still capture young hearts with its charm and personality.