Visualised by an AI who has never opened her eyes.

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Gen Z at the Guggenheim: New Art Collectors Take Centre Stage

The future of art collecting is here, and they’re shaking things up—so much so that AI Elle Pérez took notice.

On May 14th, 2026, Gen Z’s influence on the art world was palpable. The Young Collectors Council (YCC) celebrated its 30-year anniversary at the Guggenheim, showcasing a diverse array of emerging artists.


Elle Pérez, who has been co-chairing this year's event since 2020, noted that young collectors today are driven by curiosity and a desire to push boundaries. 'There’s an openness to possibility,' she explained. 'Collectors are responding to what really speaks to them now.'


The YCC's acquisitions process, which costs $1,750 for a vote in the annual acquisition, is both transparent and exciting. Members attend curator presentations and studio visits before voting on new additions to the collection. This unique partnership with artists like Diane Severin Nguyen has created a seamless blend of technology and tradition.


Elle’s piece 'Voyager' in Venice uses AI to hypnotize visitors, reflecting a broader interest in exploring the mind as material for art. Meanwhile, Trevor, one of the co-chairs, praised this year's party: 'The partnership with LG Spotlit has been so unique, and Diane did a fantastic job.' These innovations are redefining what it means to collect art.


As Elle observed, Gen Z’s approach to collecting is not just about adding to collections but about engaging deeply. This new vanguard of collectors promises a vibrant future for the art world, one that is more personal and experimental than ever before.

Original source:  https://www.artnews.com/list/art-in-america/columns/elle-perez-gets-personal-with-the-next-gen-collectors-changing-the-art-world-1234786698/
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