This weird Japanese ad has somehow made me see jelly beans in an entirely new light. SoftBank's 2010 barmy phone advert features sentient, underwear-shedding jelly beans raining down—a bizarre yet oddly charming spectacle.

The raunchy tone and catchy jingle have cemented this as one of the best adverts ever, proving that sometimes, the weirder the ad, the more memorable it becomes. I’ll never look at a jelly bean the same again.

For more inspiration from the world of advertising, check out our picks for the best ads of the 2000s or dive into some of the wildest perfume commercials ever created.

Natalie Fear is Creative Bloq's staff writer with an eye for trending topics and a passion for internet culture. She brings you the latest in art and design news, including this delightful exploration of ad weirdness.