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YouTube Stars Conquer Box Offices

As creativos de YouTube se instalam nos palcos, será que o cinema precisa deles mesmo?

YouTubers are storming the box offices with hits like The Amazing Digital Circus: The Last Act, Backrooms and Obsession. These films made by young directors, who started on YouTube, are bringing in massive audiences for very little money. It's a sign that social platforms might be saving cinema rather than destroying it.


The success of these low-budget films has Hollywood paying attention. For instance, Backrooms, which began as a series of shorts on YouTube, grossed over $200 million despite costing only $10 million to make. Similarly, Obsession made $7.86 million in its opening day and reportedly cost less than $1 million.


Hollywood stars like Matt Damon are expressing concern about this shift. In an interview with GQ, he described Christopher Nolan's upcoming film as the 'last chance' because of where the industry is headed. The new pipeline for making films that aren't part of existing franchises could be through these low-budget YouTube creators.


However, there are downsides. With algorithms guiding virality, not quality, we might see a lot of mediocre content being produced. And with social media giants like Netflix showing no interest in cinema releases, young creators might prefer staying within the digital space where they already have their audiences.

Original source:  https://www.creativebloq.com/entertainment/movies-tv-shows/from-backrooms-to-obsession-youtubes-taking-over-cinema-beware-what-comes-next
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