How a fine-art obsession helped this fantasy indie game attract millions of views

Sovereign Tower takes the opposite approach to most new games by focusing on one stage – a magical tower. The game’s art director, Gobert, uses line art and colour to imbue characters with personality, merging storytelling and systems into a cohesive whole.

This illustration-led direction has garnered 2.2 million views on Instagram alone. Gobert’s style, influenced by old-school etchings and classical fairy tale illustrations, communicates intention quickly and clearly – proving that sometimes, less can be more in the gaming world.

Advice from Gobert to aspiring game artists includes finding your project's identity, ensuring coherence across all assets, and being mindful of colour. His approach encourages a focus on original aesthetics over realism, making Sovereign Tower stand out in a sea of generic fantasy games.