Google's DeepMind lab is partnering with independent studio A24 to develop AI tools for filmmakers. The deal, involving an investment of around $75 million from Google, aims to expand storytelling possibilities by integrating cutting-edge technology with film production.

The collaboration promises to create new workflows and techniques, ensuring that future tools are shaped by the very creators who will use them. According to A24 partner Scott Belsky, these tools won't resemble the controversial AI prompting tools many creators dislike.

However, this move has raised eyebrows in the film industry, especially given Google's history with training models on public internet data and other studios' concerns about copyright violations. The partnership will span multiple projects over time but does not grant Google access to A24’s existing library of films and TV shows.

Kane Parsons, a YouTube creator known for directing the Backrooms series, has mixed feelings about AI in filmmaking. He views generative AI as a symptom of cultural rot rather than an innovative tool, stating that he finds no enjoyment in using it on any project.