Whether it’s a friendly leopard or a pantless prance, the FIFA World Cup has seen some memorable mascots since 1966. Zakumi and Naranjito remain top of the heap, with their designs striking a balance between cultural authenticity and universal appeal.

The success of Footix and Willie highlights how these mascots can become iconic symbols, often tied to national pride and victory during tournaments. Fuleco’s efforts to raise awareness for wildlife conservation also cemented his place as an innovative character.

However, the 2026 trio – Maple, Zayu and Clutch – have struggled to gain traction, with their polished 3D look feeling more corporate than cutting-edge. Will they be remembered fondly or remain just another mascot in a line of forgettable ones?

The lesson? A mascot might not always be the best when it’s trying too hard.